Artful Community Engagement: Three Ways to Develop Fail-Proof Participatory Campaigns

Great customer engagement is an artform. Through specific examples of hyper-local engagement marketing campaigns used by organizations like the North Carolina Museum of Art, this presentation will dig into what drives successful community engagement.

After this session, you’ll be able to:

  • Identify your organization’s biggest fans and turn their stories into meaningful content
  • Convert your organization’s challenges into opportunities to engage your customers
  • Cut through the clutter to create campaigns that genuinely surprise and delight