Advanced Tactics for On-Page Optimizations

Take your on-page optimizations to the next level using advanced tactics for one of the most common SEO tasks. This presentation goes beyond simply adding keywords. Chris will show you how to utilize tools such as: IBM’s Natural Language Understanding to find semantic entities of competitor pages; how Google’s EAT guidelines apply to content; and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests.

After this session, you’ll be able to:

  • Utilize entity optimization for your on-page optimizations
  • Take steps to improve your content’s expertise and trustworthiness
  • Implement freshness improvements to your site’s content
  • Test different on-page optimizations to see which ones are the most impactful

This session is for experienced digital marketers that want to go beyond just the basics of on-page optimizations.